12/27/2004

An Adaptable Little Fruit

One of the things that makes The Economist such a great magazine is that, every now and then, they turn their considerable fact-finding apparatus on a subject that really doesn't merit journalistic scrutiny. The results are almost always wonderfully entertaining, and this piece is no exception.

Some time between digesting Christmas dinner and putting your head back down to work, spare a thought or two for the cranberry. It is, of course, a symbol of Christmas: merry bright red, bittersweetly delicious with turkey and the very devil to get out of the tablecloth if spilled. But the cranberry is also a symbol of the modern food industry—and in the tale of its progress from colonial curiosity to business-school case study lies a deeper understanding of the opportunities and dilemmas of modern eating.
If you're looking for some light but informative reading about a topic of little importance, this is the piece for you.